If it doesn’t sell, it isn’t creative
“IT’S GAME ON EVERYWHERE” – SABC Sport FOOTBAL Campaign
The “IT’S GAME ON EVERYWHERE” campaign was developed to launch and promote SABC+, showcasing its ability to stream live sports across multiple leagues anytime, anywhere.
The creative idea positioned SABC Sport as the home of football in South Africa, bringing fans closer to the action with access to the Betway Premiership, the English Premier League, the Bundesliga, and the Hollywoodbets Super League.
Through a mix of radio, TV, print, and digital, the campaign celebrated football’s energy and diversity while reinforcing the promise of accessibility. The messaging highlighted that whether fans are at home, on the go, or anywhere in between—with SABC+, the game is always on. This created a unified platform idea that not only boosted awareness of SABC+ but also strengthened SABC
Bundesliga Competition Campaign
For this campaign, we extended SABC Sport’s “IT’S GAME ON EVERYWHERE” platform to create excitement around a once-in-a-lifetime fan experience. Staying true to the original positioning of accessibility through the SABC+ app, we evolved the idea to highlight a bigger reward: the chance for one lucky fan to watch RB Leipzig vs. FC Bayern Munich live in Germany.
The campaign rolled out across radio, TV, print, and social media, blending the energy of global football with the accessibility promise of SABC Sport. Messaging drove audiences to sabcsport.com to enter, while maintaining a strong emotional connection—“don’t just watch football, live it.”
The result was a cohesive, multi-channel campaign that not only promoted Bundesliga but also reinforced SABC Sport’s role as the home of football—anywhere, and now, even in Germany ⚽🇩🇪.
